Decision intelligence
VERIDUX
The infrastructure layer for how complex organizations make decisions, with provenance, accountability, and institutional memory.
Based in Tuscany · working globally
Pablo Stefanini. Chief Innovation Officer & Co-Founder of SOLEUM.
Chief Innovation Officer and Co-Founder of SOLEUM. Twenty-five years across Buenos Aires, San Francisco, Amsterdam, Granada, Milan, and now Tuscany, building technology that serves the identity and dignity of the people it touches.
Career
Twenty-five years, six cities, one through-line.
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2025 — present
Tuscany, Italy
Chief Innovation Officer & Co-Founder
SOLEUM
Building SOLEUM, an integrated intelligence ecosystem: decision systems (VERIDUX), humanitarian traceability (FIDENUM), vulnerable population support (UNAVITA), and trust intelligence (SIGVERO). The through-line of twenty-five years of watching organizations fail at the same problems for the same reasons.
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2024 — 2025
Milan, Italy
Head of AI Luxury Studio
Globant AI Luxury Studio
Led the studio selling AI solutions to some of the most prestigious brands on the planet. Ferrari. Brunello Cucinelli. Armani. Learned that the highest-value applications of technology are not about efficiency, they are about preserving what makes something worth caring about.
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2022 — 2024
Granada, Spain
VP, Strategic Growth — Europe
Globant
Led Business Acceleration and Growth across Europe, and from 2023 led AI growth strategy for strategic accounts. Watched hundreds of millions of dollars flow into AI initiatives that failed, not from technical problems but from human ones: unclear decision authority, misaligned incentives, absent trust infrastructure.
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2018 — 2022
Amsterdam, Netherlands
Director of Business Growth
MediaMonks (S4 Capital)
Sold martech solutions to the agency's client portfolio. Europe is a different game than the US: different market dynamics, different client expectations, different cultural assumptions about technology's role in society.
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2015 — 2018
San Francisco, USA
Client Director — Google relationship
Globant
Three years inside the machine: Google, Meta, Electronic Arts, Dropbox, Twitter. Saw how the biggest technology companies in the world made decisions, and how they avoided making them. Technology companies are not technology problems. They are people problems, decision problems, and trust problems that happen to use technology as their medium.
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2010 — 2015
Buenos Aires, Argentina
QA → Presales Analyst → Engagement Manager
Globant
Entered as a QA tester, the lowest rung. Started writing presales pitches and client decks on my own initiative because I saw the gap between what engineering built and what clients needed to hear. Learned to translate technical capability into business value.
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2007 — 2010
Buenos Aires, Argentina
QA — Entry into tech
Lenovo
Talked my way into a QA role by overstating my technical experience. The Director of QA liked my American accent and my audacity. Learned fast, not because of the background but because of the hunger.
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2001 — 2007
Buenos Aires, Argentina
Call center sales, support, buyer
BellSouth, Dell Technologies, an Argentine airline
Started at twenty. Cold-calling rural America to sell ADSL. Promoted to team lead in a month. Then inbound support at Dell. Then a buyer role at an airline. These years don't show up in the glossy version of the story, but they are the foundation of everything that came after.
Clients
Companies I have worked with.
- Disney
- Meta
- Electronic Arts
- Dropbox
- ASML
- Ferrari
- BMW / Mini
- Brunello Cucinelli
- Armani
- Wells Fargo
- Allianz
- BPER
- Neom
Engagements held at Globant (2010–2025) and MediaMonks / S4 Capital (2018–2022). Listed as a credential record, not as endorsements.
Currently building
SOLEUM.
An integrated intelligence ecosystem. Not another analytics tool, not another dashboard. Four platforms sharing a single conviction: technology should serve the identity and dignity of the people it touches.
Humanitarian traceability
FIDENUM
End-to-end traceability for humanitarian supply chains. Every dollar, every hand-off, every outcome — legible to donors, recipients, and auditors alike.
Vulnerable population support
UNAVITA
A platform that coordinates care for people whose needs fall between the institutions meant to serve them.
Trust intelligence
SIGVERO
A trust layer for AI-era communications: who said what, when, and whether it is verifiable.
Speaking & press
Selected writing and talks.
- 2023 ruhrSUMMIT — Innovation Stage, Bochum, Germany
Tech-Driven Magic: Revolutionizing Customer Journeys
On the Globant–Disney collaboration in AI and data-driven experience design.
- 2020 When The World Faces Division, Go-To-Market Strategy Becomes Brand LoveForbes Business Development Council
On regionalism, globalization, and brand trust in a fractured world.
- 2020 A Simple Secret To Satisfying Gen ZForbes Business Development Council
What a generation that grew up on platforms actually expects from brands.
- 2020 Crises Are The Times To Invest In PeopleForbes Business Development Council
Written during the early months of the pandemic, on what separates brands that last.
- 2020 Digital Events: Cutting Through The NoiseForbes Business Development Council
On why most virtual events fail and what the format actually demands.
Contact
The fastest way to reach me is LinkedIn.
I read every inbound. If you are a journalist, a conference organizer, or someone interested in the SOLEUM platforms, start there and I will route you to the right channel. For live thinking and shorter notes, X is where I post.